Professionalism and Ethics
Professionalism is not commercialism. To be a professional, is to use education, experience and training to do work, anaylse, problem solve and make sound decisions. A professional must know and deliver sound advice to the client based on accumulated knowledge. A professional is held in high regard because they are more experienced than the client. Commercialism is the use of marketing and advertising to sell products and services regardless of the needs and requirements of a customer.
The reality of doing business is that many companies choose commercialism over professionalism. The drive to make money supercedes the passion to deliver quality, professional services.
How do you spot a professional ?
- A professional will be interested knowing about you and your business. They won't tell you all the contracts they have won, all the years of experience they have, all the great names of people they have worked for - after all this is irrelevant. How do you verify all this information and how do you know if their projects turned out to be duds. With the threat of litigation, many companies would not want to disclose the fact that their I.T.project was a total disaster. They would rather bury that knowledge and get on with business unless the project burnt such a big hole in their pockets that they needed to pursue court action.
- A professional will tell you honestly if your project is untenable and offer solutions. They will highlight the limitations and risks of the project. They will back up their advice by articles, studies, research and experience.
- A professional is not pushy. They give you space to make decisions and do not employ marketing and advertising techniques to sell you one size fits all solutions.
- A profession won't disclose confidential customer information in order to market their company. They won't tell you that they just sold a similar product to John Doe down the street.
- A professional will invest time, money and energy into research and development. They will operate with ethics by always doing the best for their client based on current knowledge.
- A professional will be up to date in their field and will not rely on word of mouth or rumour but will research, analyse and test information for accuracy and relevance.
- A professional won't make you feel as though you should be priveleged to do business with them.
Unfortunately, many website design companies are commercial in nature. Marketing, advertising and growth are more important than ethics.