Website Design - Importance of Contact Us Page
Often overlooked and badly targetted the contact us page is second most important page in a company or organisation's website. Many companies make the misinformed assumption that visitors to their website will only use email to contact them and only list email contact details on the contact us page. Some company websites do not list physical addresses at all and this is a huge mistake because it is difficult to trust a company that only lists a postal address.
There are many good reasons to have a contact us page and I will list them here.
- People contact you by multiple means - some will use telephone or mail and others are quite happy to use email. Restricting the means of contact to email only does not build legitimacy to your business.
- All reputable sites should publish their address and telephone numbers on the contact us page. Larger companies should make use of contact us pages to allow customers to access different departments. The contact us page should be well planned, displaying telephone numbers, email addresses, web forms and postal addresses under bold and logical headings.
- People will look to find contact us details on the contact us page and if they don't find it, may simply not bother looking on any other pages. The common mistake is burying contact details on other pages like the about us page.
- With mobile phones and PDA's becoming more powerful, your site can be upgraded to these new technologies and people(especially existing customers) will want to find your contact details quickly and a contact us page will allow them to do so.
- Many people store phone numbers either in their mobile telephones or use the internet as a way of finding telephone numbers. They do this by typing in the URL of the company and going to the contact us page. It takes a few seconds to find and is much quicker than finding a physical address book or even searching through the white pages. Therefore, every company or organisation should understand the importance of a well designed and written contact us page that not only lists contact details but also links to other pages on the website.
If you need help writing a contact us page and integrating it with your existing website, CONTACT US