Google Search Engine Workshop
Passion Computing is running a workshop for the Geelong City Council in July 2010. If you would like to attend, please email manager@passioncomputing.com.au and we will forward the RSVP details to you. Places are limited.
Cost: if you are not a member of the Geelong Business Operators, the cost is $50 or free if you are a member.
27th JULY 2010
Date: Tuesday 27th July 2010
Time: 10am -1pm
Venue: Geelong Council City Hall
Geringhap St, Geelong
Cost: FREE for tourism members and Central
Geelong Business Operators,
$50 for all non-members
RSVP: Tuesday 20th July 2010
SUMMARY & LEARNING OUTCOMES
• What is Google? How it works and how to get listed on Google.
• Keywords and Keyword Phrases - what are they, how do you
choose them, common mistakes made, useful tools, getting to the
top of google for your chosen phrases, choosing the right domain
name for SEO, why your site is not listed, importance of content
• Free versus Paid Advertising (Adwords)
• What is click fraud?
• How to get listed on Google Maps. i.e. free google business listing.
Importance of contact details on the web.
• Analyzing your results using Google Diagnostics and other statistical
tools
• Link Building and Page Rank
• How to find out your competitor’s keyword phrases
ABOUT THE PRESENTER – Passion Computing
Passion Computing provides quality website design, development,
production, website consultancy and related services of domain
name registration and hosting to clients in Australia, U.S., Canada,
UK, New Zealand and Europe. Industries include: tourism, business
services, education, government related, retail and wholesale, internet
businesses, community organizations. They are experienced
with search engine optimization having undertaken SEO projects
for clients both in Australia, US, Spain and France and (we) have
assisted many businesses with understanding the internet and
marketing their business online.