Web Copywriting - Writing for the Web
A web copywriter writes for websites. Web copywriting needs to engage and inform - and copy written to be search engine friendly. Your online reader is intent on finding information quickly and not reading through pages of cliches and hype. Just as radio copy writing is different from television advertising, internet copy writing is different from company brochures both in layout and style. There is simply not enough information in a company brochure to make into a good web site and to create effective web copy, research must be done.
Copywriters experienced in writing for web sites also take into consideration the following;
- Visitors to the website may arrive on pages other than the homepage - every page must be written with an introduction and link back to other pages on the website
- A website is not written like a book. Visitors follow links in the website content not just on menu bars. Linking the content within a website properly means that visitors can quickly find the information of interest or you can lead them to important pages
- Web copywriting needs to work with website link navigation
- Web copywriting must also consider optimising the content for search engines
- Researching competitors, target audience and creating copy that reflects the company image and culture is an important aspect of web copy writing, often overlooked.
- More information is not necessarily better, unless the information is properly ordered and serves a purpose. Periodic review of website content is an important part of business strategy
- Less words that say more.
(Most web designers are not experienced with copy writing and that is why the internet is littered with ordinary web content that is badly arranged. In fact it is also surprising that many search engine optimisation (SEO) companies do not have a web copywriter on staff, which suggests that they use deceptive tactics to optimise web pages.)
Important Web Pages
The most important parts of your website are the Homepage and About Us page and you can contact us at Passion Computing to arrange proof reading or copywriting of these webpages and any other important pages. It is also important to ensure the links within your website follow a logical pattern, not just from the homepage, but from every page, especially those pages that are indexed by search engines. For many websites, this may mean a complete website redesign and this can be negotiated at affordable rates.
Copywriting Services
- Learn to write for the web - corporate training for staff. Customised training courses tailored to the needs of your organisation.
- Copywriting - We can work with you to create website content that engages, informs and inspires.
- Editing of website content - Editing content will be cheaper than writing a copy from scratch
See Web Copywriting Pricing
.How we develop meaningful website copy
The process of creating engaging copy is to perform background research, identify the niche market and target audience and write, review and re-write.
See Writing Web Site Content for more information about writing for the internet.