Web Copywriting
A web copywriter writes for websites. Web copywriting needs to engage and inform - and copy written to be search engine friendly. Your online reader is intent on finding information quickly and not reading through pages of cliches and hype. Just as radio copy writing is different from television advertising, internet copy writing is different from company brochures both in layout and style. There is simply not enough information in a company brochure to make into a good web site and to create effective web copy, research must be done.
Website writers experienced in writing for web sites also take into consideration the following;
- Visitors to the website may arrive on pages other than the homepage - every page must be written with an introduction and link back to other pages on the website
- A website is not written like a book. Visitors follow links in the website content not just on menu bars. Linking the content within a website properly means that visitors can quickly find the information of interest or you can lead them to important pages
- Web copywriting needs to work with website link navigation
- Web copywriting must also consider optimising the content for search engines
- Researching competitors, target audience and creating copy that reflects the company image and culture is an important aspect of web copy writing, often overlooked.
- More information is not necessarily better, unless the information is properly ordered and serves a purpose. Periodic review of website content is an important part of business strategy
- Web Copywriters need to be able to use less words that say more.
Copywriting Services
- Copywriting - We can work with you to create website content that engages, informs and inspires.
- Editing of website content - Editing content will be cheaper than writing a copy from scratch. It typically involves some copywriting but limited drafting, research and revisions.
Testimonials
"The Bio sounds great and exactly the kind of thing I was thinking." Gary, Oceanwide Images Stock Photo Library
"By George I think you've just about got it! Great work, I really enjoyed reading it I actually found myself nodding through it." Claire, The Fine Flower Company
"You are fab! I'm looking forward to buying you lunch when this is all done !!" Liz, YWCA Victoria